PERSPECTIVE
Prototipo, /protoˈtiːpo/, the first and original model. The essential features of a later type.
The world right now is up for reinvention. We are at the forefront of a better version.
As each of us becomes increasingly accountable for the challenges that society, and humanity, are facing there is an urgent need for a deeper look at the role business plays in addressing the pressing issues at hand.
As business leaders, we can no longer afford to not have a point of view or “do something”. Yet, the road to discovering, evolving, articulating or activating our enterprises in this direction can be confusing if not daunting. We may simply not know where to focus or even where to begin.
In this context, we believe in connecting creativity with environments where new strategic approaches can further spread innovation, regeneration and sustainable prosperity. Its successful implementation is meant to address the challenges of a 21st century world with progressive solutions that can influence wealth creation, social equity, cultural vitality and environmental sustainability.
Prototipo harnesses the power of creativity to answer the "why” but also the "how”.
By applying proven creative methods we empower you to lead the way to the better futures you imagine, on purpose, using business as a force for the positive transformation of our world.